Brad Layland, CEO of The FOCUS Group, first learned the principles and practices of Taking Donors Seriously® as a college student in 1993 while seeking to raise personal support as a part-time staff with Young Life. Over his 30-year career, he’s developed a passion for, and expertise in, relationship-based fundraising. Brad has an upcoming book: Turning Donors into Partners: Principles for Fundraising You’ll Actually Enjoy. Brad lives in St. Augustine, Florida, with his wife, Wendy, and their four children. He has completed over 50 marathons and two Ironman triathlons.
Urbana Year